Shop at The 154th Open

Step inside the epicentre of the spectator experience at The 154th Open, The Open Shop. A world-class retail experience celebrating the spirit and style of golfs original Championship.

From the moment you arrive at Royal Birkdale, you’ll find a one-of-a-kind shopping destination designed to immerse fans in The Open brand.

Explore exclusive collections from The Open and leading brands including BOSS, adidas and Peter Millar, featuring premium lifestyle apparel, outerwear, headwear and accessories. Every piece is designed to capture the spirit of The Open and help prepare you for the elements of links golf.

Make your visit effortless with our enhanced services:

• Shop & Store: Leave your purchases in our complimentary bag store until the end of your day.
• Ship It Home: Send your items directly with our Official Supplier, UPS.
• Personalisation Station: Add bespoke touches to make your new gear truly one of a kind.

Shop Online

You can also shop in advance of The Championship by visiting The Open Shop Website.